Whatever the purpose of your video, be it, advertising, music video, promotional video, it is crucial to ensure your video production is ascetically pleasing and informative. Ensuring your video has the best opportunity of communicating your message is to ensure the delivery is as clear as possible. The background is very important, choosing the perfect background for your videos has a lot of impact on the quality and feel of them, it’s important to make a conscious decision, rather than just set up the camera and start shooting.
There are 2 main background styles, both of which can be incredibly effective.
- Real – office, reception, coffee shop, outdoor.
- Fake – Screen, curtain or green screen.
Whatever the choice of background there are some key elements you should consider when planning your video.
Keep it Simple
You do not want your background to detract from the fundamental message. If there are complicated patterns, high levels of activity, posters or anything inappropriate it will take attention away from the focus element of the video. Plan your background and ensure that your setting is relaxed, neutral and will
Make the Mood
Plan your background with careful thought around the mood you want to convey, if you are shooting a commercial video message, the office is a great backdrop. If you are talking about the environment and green spaces, take your video outside. The physical location of your video can reinforce your message a great deal.
If your background options are limited or you have no control of the surrounding environment, there are postproduction options that can make the most of a less than ideal situation. At Brightlight we offer on set solutions, as well as postproduction options for every video, ensuring we truly and fairly represent you and your business.
If you have any questions or need any advice on how to dress for video, feel free to call 07966 522904 or Contact Us.