One type of video does not fit all. Each business has its own unique goals, which require different types of videos in order to achieve those goals. These goals can include growing your audience, encouraging newsletter signups or even CV submissions.
The ideal video for one business objective could be a terrible choice for another, so we wanted to help you make an informed decision when choosing from the different types of videos and convert your goals from dream to reality. Here is our guide to the different types of videos for business:
The Different Types of Videos
Of all the different types of videos we’ll cover in this blog, the video testimonial is our speciality. This is a great way to capture the stories of your customers and also put a personal touch to it by showing that person’s face. It’s much more effective than an anonymous review that could be fake, meaning it will build trust with your audience.
This seems to be the most overlooked type of video, yet it is highly effective for growing your audience. A great brand video is one that explains what your business does in a highly entertaining manner that makes people want to share the video. The shares will increase brand awareness, meaning a bigger audience and more website traffic.
Do your prospective customers ask lots of questions about your product or service? A video that answers these questions in a single go, or multiple videos that answer each question individually, is a great way to relieve purchase fear. You may want to answer FAQs through video because it’s faster and easier to consume than written text.
If you have a job vacancy, a recruitment video can be very useful for attracting applicants. Rather than a boring, faceless job description, a video can give applicants a feel for the company culture and help them decide if they’d fit in. This is really helpful for attracting the correct type of applicants, which means your hiring success rate should increase.
Product Description or Demonstration
To be perfectly honest with you, a product description video should also include a demonstration. Consumers would much rather see how a product works rather than reading a generic description of its features. This is especially effective when your product has many competitors. The product video could pit your product against your competitors to show people how yours is superior.
People can choose one product or service over another purely because of the ethos of that company or the team behind the service being provided. If you have an environmental or charitable policy, let people know in a video. Show how the public can make a positive difference to the world by purchasing from you and they will become invested.
One of the best producers of good tutorial videos is Adobe. Their products have limitless potential and there are lots of unique ways in which they can be used. Offering help like this means you are building trust with your audience. It’s a great way to show the capabilities of your product and potentially cross-sell if they are an existing customer.
This is especially useful for estate agents looking to glamourise a property they are selling. A show-round is what it says in the title: Showing the viewers around a property or area to help them get a feel for it. This doesn’t even necessarily have to be exclusively for estate agents. It can also help if you need to show your audience that your premises is a calm, relaxed area. Take this video below as an example:
Simply put, this is an announcement or winner reveal for a contest your business is running. Showing your uncontrollable excitement in the video can get people very enthusiastic about entering and can even win some shares of the video. Lots of shares will help to boost the number of entrants and this is great for increasing brand awareness.
Whilst a product video has the intention to inform your audience, a sales video intends to seal the deal. Information is given on how and where to buy from you, rather than how to use a product or the benefits of your service.
Got something big in the works and you can’t contain your excitement? Put it in a video! Similar to competition videos, you can really get your audience sucked in through your enthusiasm. It’s infectious and a great way to build trust with your audience. If your video is entertaining enough, people will start to share and suddenly your audience is growing.
The Different Types of Videos Out There is Endless
These are just the most popular and common different types of videos. The possibilities are astronomical and the sky really is the limit. But we hope this short guide has helped to inform you enough to make a good decision. If you’re finding yourself stuck or unsure, please don’t hesitate to give us a call!
This guide on the different types of videos was created accompany an Ebook we’ve released. This Ebook takes you step-by-step through the process of creating your marketing plan for 2019. Click the button below to download the Ebook.