Mehrabians 7-38-55 Rule
It is often documented the 93% of all communication is nonverbal and Video, as a visual medium is not excluded from this thought pattern. This figure is based on research from 1967 by Albert Mehrabian Professor Emeritus of Psychology at UCLA. The results of this study bought about the “Mehrabian’s “7-38-55 Rule”, the idea being that in any mode of communication the recipient decodes the message, relying on 7% of the actual spoken word, 38% on the vocal elements, tone, intonation etc, the remaining 55% are physical cues such as facial expressions, surroundings and clothing.
The 93% figure that is often shared arises from the 38% from vocal tones and the 55% visual cues. The key point being that very little of what people derive from a video or another communication medium is built upon specific words you say, it is the human element, face and voice tone that carry the real value.
Video is the most prevalent communication medium and when applying this rule to your communication strategy, it is the only medium that can offer 100% of the message being delivered, assigning value to some nonverbal elements of your message.
If you are trying to communicate completely, truly connect and build relationships, video is the medium that must be in your toolbox.
When working with our video clients we ensure that appropriate time is given to thinking about how the video will be decoded and interpreted by the consumer. The key is to practice, make sure that your tone of voice is confident and from a position of authority. Ensure that your surroundings are appropriate for the rhetoric of the video and lastly, make sure your content is calculated, practised and appropriate.
Whatever the reason for your video, brand engagement, lead generations, brand awareness or increase revenue, it is vital to consider how your video will be decoded by your audience. Consider every element fully and take time to prepare appropriately and your foundation will be set for success.
If you have any questions or need any advice on how to dress for video, feel free to call 07966 522904 or Contact Us.