Where Should You Upload Your Marketing Videos?
The Internet is littered with video content. In fact, over 55% of people watch video content every day, making it a prime opportunity for businesses to increase their reach and audience size. Previously, I had written about what to do after uploading your video content to YouTube, but what if that isn’t the best platform for you?
Today, we’ll take a look at a few different video platforms available in order to help you decide which one would be the best for you business.
The obvious place to start this list is with the platform that is pretty much synonymous with online videos. YouTube features over 1.5 billion active users and is preferred by Google (the company that owns YouTube) when it comes to Google searches.
The list of pros is very strong, but it should be noted that the main user-intent of YouTube is to entertain. This makes it great for vloggers, film directors and music artists, but potentially not the most effective option for B2B companies.
The choice of professionals: Vimeo boasts a higher quality of video display than YouTube and a lack of pop-ups or video adverts. This makes it very popular amongst independent film directors looking to achieve a professional look and access highly-detailed analytics.
However, one of the biggest reasons as to why Vimeo lags behind YouTube in general popularity is the need for content creators to part with their own money each month in order to have professional account.
Used by large International businesses such as Starbucks, HubSpot and Sephora, Wistia is popular amongst young online entrepreneurs due to the cool, hip reputation it has garnered. Whilst Vimeo offers in-depth analytics, Wistia provides deeper insights, including a heat map to show where people are clicking as they watch your video.
The issue with Wistia is that it’s not very accessible for smaller businesses and sole traders due to the pricing structure, which is based upon video quantity. If you have a large number of short videos to upload, this may not be the best option for you.
Another business-focused platform, Brightcove allows you to try it out for free for 30 days before you need to commit to a payment plan. The idea for Brightcove was influenced by WordPress and the platform supports a wide range of plugins that allows you to heavily customise people’s experience of your marketing videos.
Whilst this level of customisation is great, many small businesses just don’t have the resources or time to handle all this. This makes the simplicity of platforms like Vimeo and YouTube much more attractive!
Believe it or not, Facebook is technically the most popular video content platform on the Internet, as they receive more video views per year than YouTube. However, that’s a discussion for another time. Facebook allows you to upload videos directly to your business page, or even add them to a post.
Of course, there is no cost for doing this, and Facebook prefers you to upload video content directly to their platform, rather than linking out to a YouTube video.