What Are Video Testimonials?
Video testimonials are a visual endorsement of a particular product or service from the recipient.
They are considered more credible than written ones and allow the customer to show how the product or service they received affected them in a positive way.
The Benefits of Video Testimonials
They Are More Likely to Be Shared
In the world of marketing, it’s widely accepted that visual media, including videos and photos, achieve the most engagement. In fact, on social media, images generate up to 150% more engagement than text posts. The best bringer of engagement, though, is video. That’s because it’s easier to take in than text as well as being more entertaining.
Just think of how many videos you have shared on social media compared to text-only posts. Videos get shared more often and surely you want the good words in your video testimonials to be shared as often as possible?
They Show Your Credibility
Leaving an online review or sending a testimonial email takes only a small amount of effort and can easily be fake. Having an actual customer come in, sit down and talk to a camera takes lots of time and effort. Therefore, somebody making that kind of effort to must have been very impressed with your service or product!
A lot of the world’s top salespeople will often say that the biggest barrier making the sale is trust. Use video testimonials to show your credibility and create trust.
They Humanise Your Brand
Staying with the idea of trust: A human face on a video is always easier to trust than faceless text. By leaving nothing hidden, you are providing your audience with a truthful story that they can buy into and trust.
Featuring yourself within the video can also help build that trust as it puts a face on your brand. It shows people who they’re buying from.
They Are Easier To Absorb Than Text
The human brain can process what we hear quicker than what we see. This helps explain why video media get shared more often than text. A lot of extra information is also given in video testimonials when compared to written ones. Things like body language and emotion come across in the video, which can help to trigger emotions in the viewer.
On top of that, videos allow people to do other tasks while listening to the sound, rather than forcing them to sit and pay full attention.
According to an online report, eight out of ten people who watch a video online will commit to the entire video and 26% of those people will search further for more information. Reviews and testimonials are a large part of people’s buying decision, so why not make it as interesting and engaging as possible for them? The more engaged and interested they are, the longer they’ll spend on your website, and the longer they spend on your website, the more likely they are to buy from you.
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