What Is Video Marketing?
Video marketing is a strategy used for various marketing campaigns, including promoting a brand or the services and products that brand sells. Video marketing can also serve as a means to provide value to a brand’s audience, by presenting how-to videos and entertaining content. Videos are often distributed via YouTube and can be embedded on a company website.
How To Make A Marketing Video
1. Define The Video You Want To Make
The first thing you need to consider is what kind of marketing video you want to do. There are many different types of marketing, as discussed in Video Marketing Haywards Heath. Which one are you looking to create? Ask yourself before starting anything else.
2. Create Your Script
As we write in 7 Steps to A Killer Video Script, your video needs to be engaging. In order to do this, your script needs to show your personality, tell a story and invoke emotion. Also be sure to keep your video under 2 minutes.
3. Rehearse, Rehearse, Rehearse!
Time is money. Make sure you practice your script until you can’t get it wrong anymore. That way, you can get the job done quickly and not have to pay for extra hours with the videographer. I recommend practising in front of a mirror.
4. Use High-Quality Cameras
Good picture quality can change the look of your video from amateur to professional. It is important to ensure that you are hiring a professional videographer for your marketing project, rather than using your smartphone.
5. Add Subtitles
Create different versions for different languages if your business deals with International customers. This is great for giving your brand a positive image and improving your YouTube SEO by having many videos on your channel.
6. Upload Your Video to YouTube and Embed it on Your Website
Uploading directly to website would cripple your load-times, hurting your SEO. Instead, upload your videos to YouTube and embed it onto your website to keep your page load-time down and improve your SEO.
7. Promote, Promote, Promote!
Share your new video on your social media pages and be sure to embed the YouTube link into your marketing emails, if you send them out.
Video marketing is quickly becoming an essential tactic in the marketing strategy for serious businesses. As you can read in The Benefits of Video Testimonials, there are many ways that it can help to grow your business.
I wish you the best of luck in your video marketing endeavours!