With video becoming an essential part of any marketing plan, it’s only a matter of time before someone pushes you in front of a camera. Besides the obvious nerves that come with being recorded, you’ll likely have anxiety about what to wear.
Your wardrobe selection is an important part of the production. Two key tips we feel are essential when considering what to wear on video are…
What to Wear for a Video? It’s Not Stripes.
Stripes are a big No-No. They can affect the video quality and be very distracting as you move around the video, even the smallest of gestures can be amplified and confused when wearing stripes. Stripes can pose numerous technical problems, White, Bright red and all-black outfits pose a similar issue.
During the setup of the video, your videographer will adjust the camera exposure for your face, if you are wearing bright colours or an all-white top, your garment will glow. A small hint at these colours or stripes is fine but if your best option is solid colours that will complement you and not act as a distraction.
If you are really thinking about what to wear on the video we recommended wearing solid, warming colours, colours like teal, cobalt, purple and coral pop on screen. For women, wearing a top in one of these bright shades will really warm up your face. For men, neckties are your best opportunity to deliver a punch of colour.
Big patterns are too distracting. Remember, the focus should be on you, not your outfit. Small, tight patterns, including even the subtlest plaid pattern in a suit jacket can “buzz” on camera. Avoid anything that will distract from you and your message.
Keep it Natural
Make sure your clothes are comfortable. Don’t pick a suit you hate to wear because you think it looks great. If you’re uncomfortable, it’ll show on your face and in your body language.
If you are promoting your business, wear appropriate attire for your business, if you are a plumber, you will look out of place in a 3 piece suit, if you are an accountant, you will look less professional in a baggy teeshirt.
A top tip from us is to wear long length socks if you’re wearing trousers. If you don’t, the skin might show when you cross your legs. Apply this same principle to skirts: If it’s too short, it may appear awkward on camera, especially if you’re seated.
As a general rule: Wear clothing that is comfortable and natural-looking, and you should be good to go.
Whatever the reason for your video, brand engagement, lead generations, brand awareness or increase revenue, it is vital to consider how your video will be decoded by your audience. Consider every element fully and take time to prepare appropriately and your foundation will be set for success.