Testimonial Video Production Guide
The general public goes online for two main reasons: Information and entertainment.
Somebody looking for information online is doing it because they have a problem that needs solving. They are looking to be educated and search for the answers online. The questions these people are asking can range the a very simple “restaurant near me” or “testimonial video production” to a more complicated “how to build trust with my audience in a way that will make me stand out from my competitors.”
If a person is seeking entertainment online, they purely want to feel an emotion: To laugh, cry or feel blown away. Satellite TV has now become outdated as more and more people turn to online platforms such as YouTube and Netflix to be entertained.
The Internet has become the go-to source for people who want fast information and endless entertainment. It’s kind of like when Alice fell down the rabbit hole.
Your website exists for one reason only: Your customers. It’s the reason why you spend hours and hours creating content that aims to both educate and entertain. You’re trying to attract users to your brand. One of the ways a business will attempt to do this is through testimonial video production.
What Should I Be Asking My Customers?
Here are our top three questions you should be asking your customers during the video testimonial video production. These questions will aim to bring out their story and suck viewers in. It will provide entertainment as well as information.
Just to give a quick note, these questions cover products as well as services. If your business sells a product, just read ‘product’ wherever I’ve written ‘service’. Lastly, wherever I’ve written ‘X’, just read whatever product or service you provide in its place.
Testimonial Video Production Questions to Ask Your Interviewee
When You Were Looking to Purchase X, What Scared You?
I can safely say that almost all purchasing decisions come with some kind of hesitation. Options are simply endless for your service, so people want to feel like they are making an informed decision.
By asking your interviewee this question in the testimonial video production, their answer could potentially resolve the concerns of a potential customer. If one person had a particular worry about your service, you can safely bet that there are others out there with the same concerns.
The fewer concerns people have as they travel through the sales funnel, the better. By responding to worries before they’ve even been voiced by the prospect helps to show that you genuinely care about their entire journey. Not just the sale itself.
What Was Your Favourite Part of Your Experience With Our Service and Why?
The aim of this question is to help bring out your customer’s story. Simply recommending a service isn’t very entertaining, but if the interviewee can create the scene and make the viewer feel as if they were there, it makes all the difference. That makes for a strong testimonial video production.
A truly great testimonial video production can make the viewer feel the exact same emotions that your interviewee did. Therefore, you should make sure to get the person on camera to discuss how your service made them feel before, during and after the sale. This sets up an expectation with your future customers on how the service will be and that understanding of how everything will happen really helps to build trust.
How Frequently Do You Use X and Why?
Another way to frame this question is: ‘How useful is our service?’ If your service is one that proved vital to the customer or just generally very useful, they will want to use you again and this can create a sense of urgency amongst your prospects. They’ll want to start receiving the benefits of your service sooner, rather than later.
On top of that, this question also aims to bring out a sense of excitement in your interviewee. Again, this goes back to the emotion I mentioned with the previous question. Emotion is entertainment, so if you can make your audience feel something, you’ve successfully entertained them.
Video testimonials are a powerful tool to support your sales meetings and build trust with those who are simply browsing your website. People often talk about putting a face on your business and brand, but what a good video testimonial can do is a put a face on the person telling a story about your business. That really helps a lot with building trust. We’ve written about telling stories before and we keep bringing it back up because it is such an important part of marketing and making your video content work.
Your customers can provide amazing content for your marketing efforts. You just have to start asking the right questions.